Which marketing tactics are best for your business? Where can you improve your marketing? 5 things you need to do to improve your marketing in 2020.
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Understanding how Small Businesses behave in crisis and the three key stages of behaviour that small business owners are going through and help you with your business models and marketing strategy.
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Using Diversification as a strategy to protect your business, does not mean being unfocused or scattered in your approach, it’s a deliberate planned process of increasing your businesses profitability.
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Are You Building A Business Or A Sandcastle? What does it take to build your business on a solid foundation of good planning?
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Sometimes having a business seems like attending to the needs of a growing family – it can tug you in many directions, disturb your sleep and insist on having the latest version of everything. The business wants more than you seem to have available. More time, more energy, more resources – more money – to fix the problems and make the stress go away.
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In the world of small business, the secret of great customer service is found in the simple acronym of C.A.R.E What does it mean to Care for your customer, your business and your team? Why does that Caring matter to the growth of your business? C –
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When a new business consulting service starts out, the first few years are always a scramble to get whatever business you can to fill your billable hours. At some point every service provider needs to ask themselves: What am I?
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Profit and success come from being Consistent. The problem of being consistent in the work and the approach you have to running your business lies not in better routines, but in having clearer Purpose. Then implemented routines and processes help you deliver on that intention and turn great ideas into great business models.
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When is it the perfect time is to ask your customer for that review or referral? This article looks at the importance of reviews, when to ask your customer for one and why having a good automated review strategy can seriously influence your business’s growth.
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Why is it important to understand the Small Business stages of growth and the maturity milestones for a business owner? How does a better understanding of where you are in the business maturity cycle, as well as where your customer is in that cycle, help you focus on niche services that speak clearly to the right customers?
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Most small business owners wrestle the dilemma of where to spend their marketing budget. Before you begin marketing you need to know who your true target customers are, and what drives their decision to buy. Find out the 9 key decision drivers that your marketing messages needs to incorporate, to ensure you hit the mark when approaching your target market.
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If you get your business niche right, you’ll love what you do, and your customers will too. Find out how to narrow your focus instead of casting a wide net, and how to work out what’s best for you and your customers – allowing your customers to connect with you and your service/product.
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Business owners too often hold on to the clients that they feel secure in servicing, rather than making the tough decision of letting those clients go, so that they can concentrate on their true, ideal clients. However, the sourcing and servicing of a small customer, probably takes just as much time and cost as a large customer – but with far less return on investment.There are 4 key questions you should ask yourself, to prepare for attracting the bigger fish.
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The fastest way to burn your bridges in business is don’t pay your bills on time. What can do to avoid burning your bridges and protect your brand and reputation?
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You don’t need to be an expert in everything to be a great business owner. But, if you want to be successful, you do need to know the right strategy for your business and how to implement that strategy.
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Starting a new venture is exciting. There’s so much to learn and lots to do. Most small business start-ups make lots of mistakes in their first 2 years and that’s a natural part of the process. But some mistakes can mean the end of your journey as a small business owner before you’ve even really begun.
Here’s how you can avoid these business killing mistakes.
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When starting a new business and operating for the first few years, there’s 3 common mistakes many small business owners make. Find out what these 3 common mistakes are, and how to avoid making them.
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How do you pick a charity to support? What does meaningful support look like to that charity? Is it only about giving money? Read this article to find out more.
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How much is your time worth? Have you reviewed your pricing lately to ensure that you know that your time is valued correctly? Here are 5 key factors to work through, to determine your actual cost of business before you set your pricing.
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When you’re a small business owner it’s often a challenge to describe to others who you are in the context of your business, especially if you are your business. If you’ve joined a network and they have a directory and you don’t bother updating the profile for you and your company, then you’re missing an opportunity.
This article will give you some simple tips on how to write a great bio profile as a business owner.
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What do you need to do to increase profit in your business? This article looks at some old school basics to get your business back on track.
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