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Foundational Business Consulting

  • When should I ask for a Review or Referral?

    July 16, 2019 / fbcadmin

    What’s the Highest Point of Perceived Value? It’s the moment that your customer says “WOW”. It’s not after you bill them. That’s too late, they’re on to solving the next problem, and your amazing service has already begun to fade in their minds. We’ve cr

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  • Small Business Growth Stages and Maturity Milestones

    June 25, 2019 / fbcadmin

    What is a ‘Small Business’? Small business, as defined by government, is traditionally less than $30 million/p.a. turnover and less than 25 staff. That’s a pretty broad field of businesses. It includes every kind of business from people just considering a

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  • The 9 Reasons Customers Buy

    April 16, 2019 / fbcadmin

    There are 9 key decision drivers that your marketing messages need to incorporate, to ensure you hit the mark when approaching your market. People buy based on: Necessity:  What is a common problem that your customers face?; Your business should provide the solution. A

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  • Finding Your Niche – 5 ways to be Laser-Focused in Your Business

    April 16, 2019 / fbcadmin

    Define your niche service/product offering. What exactly does your market need, or want? What are their pain points, what are their ambitions and desires and how could you help them? How could you differentiate yourself from your competitors? Define your niche target cl

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  • Catching the Big Fish

    April 16, 2019 / fbcadmin

    The ones to throw back Business owners too often hold on to the clients that they feel secure in servicing, rather than making the tough decision of letting those clients go, so that they can concentrate on their true, ideal clients. But, as mature business owners, ther

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  • How to Burn Your Bridges in Business

    April 16, 2019 / fbcadmin

    I’m talking about the business owners who go AWOL, are deathly silent and ignore multiple emails and reminders and phone calls. They never raise a complaint or advise you if they’re having trouble affording to pay you on time. The fastest way to burn your bridges in

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  • Start with a Good Strategy

    April 16, 2019 / fbcadmin

    Taking ownership is the first step Perhaps the problem is how we approached the process in the first place. The person responsible for setting your strategy and defining the outcomes you want for your business, is you – that’s a responsibility you cannot abdicate. A

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