Don’t be afraid to be narrow in your focus instead of casting a wide net. Your customers need to be able to connect with you and your service/product – if you’re too broad you connect with no one.
In your first year or two of business, you may find that you need to test out a few markets to help narrow down your niche – this seems like wasted time and money, but often it’s necessary especially when you’re learning how to run a business, determine the costs of delivering your services, and still finding confidence in yourself and your products/services.
You don’t have to do things the way everyone else is doing it. Work out what’s right for you and your customers. Most of the people in my business sector use an entirely different funnel and charging model than I do – but my model, pricing and sales process works well for me, and my customers. Running your own race is critical.
Have an abundance, not a scarcity mentality and approach to your business. If you’re good at what you do, and your product has the best quality or service around,then trust that you’ll attract the right customers – remember not everyone is your customer.
If you get your business niche right, you’ll love what you do, and your customers will too.
Don’t be afraid to be narrow in your focus instead of casting a wide net. Your customers need to be able to connect with you and your service/product – if you’re too broad, you connect with no one.
In your first year or two of business, you may find that you need to test out a few markets to help narrow down your niche – this seems like wasted time and money, but often it’s necessary. Especially when you’re learning how to run a business, determine the costs of delivering your services, and still finding confidence in yourself and your products/services.
You don’t have to do things the way everyone else is doing it. Work out what’s right for you and your customers. Most of the people in my business sector use an entirely different funnel and charging model than I do – but my model, pricing and sales process works well for me, and my customers. Running your own race is critical.
Have an abundance, not a scarcity mentality and approach to your business. If you’re good at what you do, and your product has the best quality or service around, then trust that you’ll attract the right customers- remember not everyone is your customer.
If you get your business niche right, you’ll love what you do, and your customers will too.
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