Many of us enjoyed going to the beach as children and sitting by the shore building sandcastles. At some point though, no matter how tall or well garrisoned the sandcastle was, the tide would come in and swallow up all our days efforts.
Most business owners start out in their business with an idea or design and then start trading on the back of that idea.
We shovel together the basics, like our cool trading name. We give ourselves a title “CEO”. Get an ABN and put together a Do It Yourself website and the all important business card.
Then we start marketing ourselves to friends and family, the local neighbourhood, and maybe if we’re really adventurous we go along to a networking group.
We might use a few stones of wisdom from friends and pieces of driftwood advice from Google. We might even feel confident enough to add a turret or two of licensed software or programs. The shiny ones that promise to increase our business through providing leads and value that differentiates us from those who haven’t bought into the franchise program.
Then we sit back, proud of our work and nervously hope that other people will walk by and admire our creation and want to buy from us.
But the conditions change, competing sandcastles are erected beside us and as the tide turns and begins to creep in, we feel the pressure. What can we do to stop the challenges and storms from breaching our walls. We haven’t built anything that is truly stable and concrete, to stop erosion of our cash and prevent the walls collapsing.
Maybe you should get job and hope that you can do both effectively and prop up the business with extra cash. Then hopefully that when we come back to the business full time the tide has not swept it all completely away.
There’s a better way. Build your business on a solid foundation of good planning.
Ideally before you rush off and register that business name, you’ll take some time and advice to ensure you’re Building A Business and planning it out properly.
Remember you’re Building A Business not Building A Sandcastle – You’re building something that you hope will last longer than a day at the beach. That means taking business planning seriously right from the start.
Photo by Jeremy McKnight on Unsplash
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