Suite 208 A-LB 29 Main Street, Rouse Hill Town Centre, Rouse Hill, 2155

Start with a Good Strategy


April 16, 2019 / fbcadmin

Kerrie Sheaves
Foundational Business

Why do we waste so much time and money?

Business owners are intelligent people! We’re willing to take risks to achieve results and we embrace technologies faster than the average person.

But so often, as we try new methods of marketing our business or providing our products and services to the people we think are our customers, we realise a few months in, that we’re not getting the anticipated results. It makes us hesitant to spend more money or time on activities that we expected to work. We might even feel a little bit cheated by a service or platform we expected to get results for us.

But is that the fault of the service or platform? Or the customer who didn’t turn out to be as valuable as you assumed?


Taking ownership is the first step

Perhaps the problem is how we approached the process in the first place. The person responsible for setting your strategy and defining the outcomes you want for your business, is you – that’s a responsibility you cannot abdicate.

All the niche services that can support your business are experts in their own field – whether that’s bookkeeping, social media, HR, admin systems, or compliance and legal matters.

These experts can’t tell you what your business strategy should be – they base how they work with you on what information you’ve given them. If you haven’t provided clarity about your business strategy and direction, there’s a good chance they won’t be able to get you the results you’re after, no matter how great they are at their job.

Know what you need to know

Recently we’ve worked with a number of small business owners helping them define what they need to have in their overall business, and baseline sales and marketing strategy, so that they can develop a better relationship with their service providers. It’s also helped them to define key questions they need to ask of potential service providers, to navigate who the best fit is, for their needs and available budget.

Knowing what you need to know and taking ownership of a process, gives you the power to outsource the execution of that process to others, in a way that ensures you get the right results and can measure the success of the process effectively.

You don’t need to be an expert in everything to be a great business owner. But you do need to know the right strategy for your business, and be able to give clear direction to the people you engage, to implement that strategy if you want to be successful.

Foundational Business Consulting and the Foundational Business Centre, supports micro and small business owners build strategic business plans. We connect you to the right tools and the right services, for the right job at the right time. Making Small Business Easier.

Need some help call us on 1300SMLBIZ (1300 765249) or email

Call us to find out more today!


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